The most important part of any Local SEO campaign is checking the consistency between all of the information stored on the internet about your company. This is why we start every single Local SEO campaign with a full local citation audit.
What is a Citation?
Moz has a great article that helps to explain what a local citation actually is.
In a nutshell, a local citation is “a mention of your business name and address on other webpages—even if there is no link to your website”.
These can include the mention of your local business in a local directory or by the local Chamber of Commerce or even an article that highlights your business in your local newspaper.
Other factors being equal, businesses with more citations will likely rank higher than businesses with fewer citations.
Without this crucial step (that the majority of cheap competitors skip), you would be throwing money down the drain.
Our Full local Citation Audit
We put every campaign through this extremely detailed, time intensive process.
During this process, we catalog every correct and incorrect citation, avoiding any future duplication of efforts.
A fully detailed report is then produced, including a road map on how to repair incorrect citations most effectively.
With our Full Local Citation audit, we’ll manually scour the web to find exactly where you stand and deliver you a detailed report with:
- All NAP Variations: We’ll find all the variations of your current profile and identify if they may be harming your local rankings.
- Existing Correct Citations: We’ll show you where you have citations that are correct.
- Incorrect Citations: We’ll show you where you have incorrect citations that need to be fixed if any.
- Aggregator Citations: We’ll check the major aggregators and let you know if any of them have the wrong data.
FREE SEO ANALYSIS
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